Market Chatter: Netflix Sees 12-Fold Jump in Japan Advertising Deals
MT newswire2026/10/09 10:0306:03 AM EDT, 10/09/2026 (MT Newswires) -- Netflix (NFLX) saw advertising deals in Japan rise 12-fold in January-September from a year earlier, driven by original content and exclusive World Baseball Classic rights, Nikkei Asia reported Friday. The company attracted advertisers from a range of sectors, including consumer goods, technology, gaming and entertainment, the report said, citing Toshi Tanaka, Netflix's head of advertising sales in Japan. A recent survey found that Netflix ads generated four times the average brand awareness of commercials on terrestrial TV and other streaming platforms, the report added. Netflix did not immediately respond to requests for comment from MT Newswires. (Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)
Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.
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