Polymarket partners with OneFootball in an exclusive collaboration, reaching 645 million football fans before the World Cup kickoff.

According to ChainCatcher, Polymarket announced on Thursday that it has signed an exclusive partnership agreement with Berlin-based digital football platform OneFootball. Around two weeks before the start of the 2026 FIFA World Cup, Polymarket will integrate its prediction markets into OneFootball’s ecosystem of 200 million monthly active users and 645 million football fans. Polymarket will be the only prediction market partner within the OneFootball app, and competitors such as Kalshi will not be permitted to participate in this product.

This marks Polymarket’s seventh major football partnership this year, and the first focused on media application distribution channels. Previously, agreements have been signed with MLS, LaLiga, Serie A, Lazio, and DAZN.

According to analysis by Pew Research Center, since July 2024, sports have accounted for 39% of Polymarket’s total trading volume. The 2026 World Cup winner market has recorded a cumulative trading volume of over $1.2 billion since its launch in July last year, with the broader World Cup category markets reaching a combined volume of about $1.3 billion.

OneFootball previously launched the OFC token and its BALLS points system based on Base and Ethereum. The integration with Polymarket will convert user participation into actual transactions. OneFootball has raised over $300 million in total funding, with investors including Liberty City Ventures, Animoca Brands, and Adidas.